A WORD TO FALL FOR · 01
This Month’s Obsession:
SAKU SAKU
An utterly unnecessary declaration of love for a Japanese word.
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REASON 01
It Just Feels Good to Say.
Saku saku.
Just whisper it.
Saku saku.
Such a light, crisp, cheerful sound.
Just saying it somehow makes your mind feel a little fresher.
Nothing has changed.
Your problems are still there.
Your laundry is still waiting.
Your inbox is still full.
But somehow,
the world feels
a little lighter.
Saku saku.
Go on.
Say it again.
See?
You’re already feeling better.
REASON 02
Happiness Without a Single Calorie.
Imagine someone sitting next to you.
They’re eating a crispy cookie.
Crunch.
Crunch.
Saku saku.
That beautiful sound travels straight into your brain.
And somewhere deep inside,
a tiny happiness factory starts working overtime.
Happiness.
More happiness.
SO MUCH
HAPPINESS.
You haven’t eaten a single bite.
You haven’t spent a penny.
You haven’t even moved.
And yet,
you are completely satisfied.
Dear stranger,
thank you for eating that cookie.
Please don’t stop.
REASON 03
I Want to Be Saku Saku.
I’ve never wanted to be a cookie.
Not even a particularly delicious one.
But sometimes,
I wish I could be
SAKU SAKU.
Imagine someone saying,
“You’re so saku saku today.”
What a compliment.
What an achievement.
What a life.
Of course,
a human being who is literally crispy
might be a little concerning.
But still.
I want to live
a saku-saku life.
I don’t know why.
That’s just what love is.
THE FINAL DECLARATION
Saku saku.
Saku saku.
We’ve said enough.
Perhaps too much.
But before you go…
Would you like
to fall in love
with saku saku, too?
saku · saku