{"id":10653,"date":"2026-10-06T00:00:00","date_gmt":"2026-10-05T15:00:00","guid":{"rendered":"https:\/\/punipunidictionary.com\/?p=10653"},"modified":"2026-09-10T20:45:26","modified_gmt":"2026-09-10T11:45:26","slug":"what-is-bori-bori-the-japanese-sound-of-rough-crunching-and-scratching","status":"publish","type":"post","link":"https:\/\/punipunidictionary.com\/?p=10653","title":{"rendered":"What Is &#8220;Bori Bori&#8221;? The Japanese Sound of Rough Crunching and Scratching"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Have you ever bitten into something hard and crunchy with a strong, rough sound?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or scratched your head vigorously, moving your fingers again and again?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s when the Japanese onomatopoeia <strong>&#8220;Bori Bori&#8221; (\u307c\u308a\u307c\u308a)<\/strong> comes in \u2014 a sound that captures both vigorous crunching and rough, repeated scratching.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before we dive in, hear what it sounds like!<\/p>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/punipunidictionary.com\/wp-content\/uploads\/2026\/09\/001_\u305a\u3093\u3060\u3082\u3093\uff08\u30ce\u30fc\u30de\u30eb\uff09_\u307c\u308a\u307c\u308a.mp3\"><\/audio><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What is &#8220;Bori Bori&#8221; (\u307c\u308a\u307c\u308a)?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8220;Bori Bori&#8221;<\/strong> is a Japanese onomatopoeia that describes:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Crunching vigorously<\/strong> \u2014 biting into something hard or crunchy with a strong, rough sound.<\/li>\n\n\n\n<li><strong>Scratching roughly<\/strong> \u2014 repeatedly scratching your head, skin, or another surface with some force.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Compared with the lighter <strong>pori pori (\u307d\u308a\u307d\u308a)<\/strong>, <strong>bori bori<\/strong> tends to sound stronger, rougher, and more forceful.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pronunciation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">boh-ree boh-ree<br>(Say it with a stronger, heavier rhythm \u2014 as if you were crunching through something hard.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Category<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sound<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Does &#8220;Bori Bori&#8221; Look Like?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It looks like someone biting energetically into a hard, crunchy snack.<br><br>Like someone vigorously scratching their head.<br>Like strong, repeated movements that almost let you hear the rough sound.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"265\" height=\"80\" src=\"https:\/\/punipunidictionary.com\/wp-content\/uploads\/2026\/09\/boribori_t.png\" alt=\"\" class=\"wp-image-10677\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How Do You Say It?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Say it with strong, repeated beats:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bori\u2026 bori\u2026<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Like a rough crunch or vigorous scratch:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bori bori\u2026<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/punipunidictionary.com\/wp-content\/uploads\/2026\/09\/001_\u305a\u3093\u3060\u3082\u3093\uff08\u30ce\u30fc\u30de\u30eb\uff09_\u307c\u308a\u307c\u308a.mp3\"><\/audio><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Examples in Daily Life<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Example 1: Crunching a hard snack<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">He grabbed a handful of hard, crunchy snacks and bit into them energetically.<br>The rough crunching sound continued \u2014<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>bori bori\u2026<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"320\" height=\"320\" src=\"https:\/\/punipunidictionary.com\/wp-content\/uploads\/2026\/09\/boribori_2.png\" alt=\"\" class=\"wp-image-10673\" srcset=\"https:\/\/punipunidictionary.com\/wp-content\/uploads\/2026\/09\/boribori_2.png 320w, https:\/\/punipunidictionary.com\/wp-content\/uploads\/2026\/09\/boribori_2-150x150.png 150w, https:\/\/punipunidictionary.com\/wp-content\/uploads\/2026\/09\/boribori_2-300x300.png 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Example 2: Scratching his head<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">He scratched his head vigorously,<br>his fingers moving roughly again and again \u2014<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>bori bori\u2026<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"320\" height=\"320\" src=\"https:\/\/punipunidictionary.com\/wp-content\/uploads\/2026\/09\/boribori_1.png\" alt=\"\" class=\"wp-image-10674\" srcset=\"https:\/\/punipunidictionary.com\/wp-content\/uploads\/2026\/09\/boribori_1.png 320w, https:\/\/punipunidictionary.com\/wp-content\/uploads\/2026\/09\/boribori_1-150x150.png 150w, https:\/\/punipunidictionary.com\/wp-content\/uploads\/2026\/09\/boribori_1-300x300.png 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cultural Note<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In English, we might say:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;Crunch crunch.&#8221;<\/li>\n\n\n\n<li>&#8220;Munching.&#8221;<\/li>\n\n\n\n<li>&#8220;Scratching vigorously.&#8221;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">But <strong>&#8220;bori bori&#8221;<\/strong> gives these actions a particularly rough, repeated sound-and-feel image.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is closely related to <strong>&#8220;pori pori&#8221; (\u307d\u308a\u307d\u308a)<\/strong>, but the voiced <strong>b<\/strong> sound gives <strong>bori bori<\/strong> a heavier and more forceful impression.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Watch &amp; Feel the &#8220;Bori Bori&#8221; World!<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Feel the \u201cBori Bori\u201d \u2014 Senbei<\/h3>\n\n\n\n<div style=\"position:relative; width:60%; margin:0 auto; text-align:center;\"> <a href=\"https:\/\/www.youtube.com\/watch?v=Y5ZIke92aM8\" target=\"_blank\" rel=\"noopener noreferrer\"> <img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/Y5ZIke92aM8\/hqdefault.jpg\" style=\"width:100%; height:auto; border-radius:10px;\"> <div style=\"position:absolute; top:50%; left:50%; transform:translate(-50%,-50%); font-size:32px; color:white; background:rgba(0,0,0,0.6); padding:8px 12px; border-radius:50%;\">\u25b6<\/div> <\/a> <div style=\"margin-top:8px; font-weight:600;\"> <a href=\"https:\/\/www.youtube.com\/watch?v=Y5ZIke92aM8\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#78e2c8; text-decoration:none;\"> \u25b6 Watch on YouTube <\/a> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Try Using It!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When you bite vigorously into something hard and crunchy\u2026<br>When you scratch your head with strong, repeated movements\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Say it with a little more force:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bori bori\u301c<\/strong><\/p>\n\n\n<div class=\"p-blogParts post_content\" data-partsID=\"4919\">\n<div class=\"swell-block-fullWide pc-py-0 sp-py-0 alignfull\" style=\"background-color:#f7f7f7\"><div class=\"swell-block-fullWide__inner l-article\">\n<div class=\"swell-block-capbox cap_box is-style-intext\"><div class=\"cap_box_ttl\"><span>More Sound-based Onomatopoeia:<\/span><\/div><div class=\"cap_box_content\">\n<a href=\"https:\/\/punipunidictionary.com\/?cat=35\">\n  <img decoding=\"async\" src=\"https:\/\/punipunidictionary.com\/wp-content\/uploads\/2025\/12\/mint_background-x300_sound_enter___.png\"\n       alt=\"illustration for sound-based category\"\n       class=\"puni-top-image\"\n       style=\"border-radius: 15px;\">\n<\/a>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"swell-block-button is-style-btn_normal\"><a href=\"https:\/\/punipunidictionary.com\" class=\"swell-block-button__link\"><span>Home<\/span><\/a><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever bitten into something hard and crunchy with a strong, rough sound? Or scratched your head vigorously, moving your fingers again and again? That\u2019s when the Japanese onomatopoeia &#8220;Bori Bori&#8221; (\u307c\u308a\u307c\u308a) comes in \u2014 a sound that captures both vigorous crunching and rough, repeated scratching. Before we dive in, hear what it sounds [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10672,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"swell_btn_cv_data":"","footnotes":""},"categories":[35],"tags":[],"class_list":["post-10653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-_sound-based"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is &quot;Bori Bori&quot;? 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The Japanese Sound of Rough Crunching and Scratching - Puni Puni Dictionary","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/punipunidictionary.com\/?p=10653","og_locale":"en_US","og_type":"article","og_title":"What Is \"Bori Bori\"? The Japanese Sound of Rough Crunching and Scratching - Puni Puni Dictionary","og_description":"Have you ever bitten into something hard and crunchy with a strong, rough sound? Or scratched your head vigorously, moving your fingers again and again? That\u2019s when the Japanese onomatopoeia &#8220;Bori Bori&#8221; (\u307c\u308a\u307c\u308a) comes in \u2014 a sound that captures both vigorous crunching and rough, repeated scratching. 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