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What Does “Buru Buru” Mean in Japanese? The Sound of Shivering and Trembling

When you’re freezing cold, scared out of your wits, or something is shaking with a buzz — the Japanese onomatopoeia “Buru Buru” might be just what you need!

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What is “Buru Buru”?

“Buru Buru” is a Japanese onomatopoeia used to describe a trembling or shivering motion.
It can be used for people, animals, objects — anything that’s quivering from fear, cold, excitement, or vibration!

Pronunciation

boo-roo boo-roo

Categories

Movement / Sound

Examples in Daily Life

Example 1: Feeling Cold

I forgot my coat and was standing at the bus stop, buru buru from the freezing wind!

Example 2: Scared of Ghosts

He walked into the haunted house and started buru buru shaking with fear.

Example 3: A Shaky Smartphone

My phone started buru buru buzzing in my pocket — I thought it was a ghost!

Cultural Note

In Japanese cartoons and manga, characters often say “buru buru” out loud when they’re scared or cold,
sometimes even with lines drawn to show their whole body shaking.
It’s a very expressive sound — just saying it makes you feel a little cold or nervous (in a fun way)!

Watch & Feel the Buru Buru World!

To truly understand buru buru, watch these moments that capture that trembling vibe:

Freezing Dogs in Snow

These dogs are not actually buru buru in the snow — and so cute!

Haunted House Reactions

Watch they walk in brave and come out buru buru!

Try Using It!

Next time you’re chilly, creeped out, or even just feeling your phone buzz — say “Buru Buru!
It’s a fun and expressive way to capture that shivery moment!

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