What Is “Zowa Zowa”? The Japanese Sound of a Crawling, Creeping Feeling

Ever felt chills for no reason?
Like when you sense someone staring at you…
Or when creepy music plays in a dark hallway…

That uneasy feeling running up your spine?
That’s “Zowa Zowa.”

Before we dive in, hear what it sounds like!

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What is “Zowa Zowa” (ぞわぞわ) ?

“Zowa Zowa” is a Japanese onomatopoeia that captures the unsettling sensation of goosebumps or a creepy shiver.

It’s used when:

  • You feel nervous, spooked, or slightly scared
  • A chill runs down your back
  • Something makes your skin crawl

Unlike “birdsong” chills, it’s often tied to unpleasant or eerie feelings — especially emotional or psychological.

illustration of sound word, zowa zowa, ぞわぞわ,  Crawling, Creeping Feeling

Pronunciation

zoh-wah zoh-wah
(Say it quietly, like something is brushing your skin.)

Categories

Emotion / Condition

What Does “Zowa Zowa” Look Like?

It looks like tiny bumps rising on your arm.
Like your senses standing alert.
Like something invisible creeping near you.

How Do You Say It?

Say it in a whispery, chilled tone:
Zowa zowa…

Like a gust of cold wind behind your ear.
Zowa… zowa…

Examples in Daily Life

Example 1: Creepy hallway

He walked down the quiet hall —
something didn’t feel right.
Zowa zowa…

illustration of sound word, zowa zowa, ぞわぞわ,  Crawling, Creeping Feeling

Example 2: Unseen presence

Even though no one was there,
he felt a presence behind him…
Zowa zowa…

illustration of sound word, zowa zowa, ぞわぞわ,  Crawling, Creeping Feeling

Cultural Note

In English, you might say:

  • “It gave me chills.”
  • “It made my skin crawl.”
  • “I felt uneasy.”

But “zowa zowa” gives the texture of that feeling —
an echoing creepiness that seems to move across the skin.

It’s not about fear — it’s about sensing the unknown.

Watch & Feel the “Zowa Zowa” World!

Feel the “Zowa Zowa” — Horror Stories!

Try Using It!

Next time you feel a chill for no reason…
Next time a scene makes you squirm…

Whisper it:
Zowa zowa…

More Emotion-based Onomatopoeia:
More Condition-based Onomatopoeia:
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Naoboo
Welcome to this site — a soft and cozy space for you.
Here, Japanese onomatopoeic expressions are collected — each one like a tiny, sound-flavored candy, a little piece of the world shared gently and playfully.

I hope you’ll find a favorite or two to carry with you.
Thank you for visiting.

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