Ever felt chills for no reason?
Like when you sense someone staring at you…
Or when creepy music plays in a dark hallway…
That uneasy feeling running up your spine?
That’s “Zowa Zowa.”
Before we dive in, hear what it sounds like!
What is “Zowa Zowa” (ぞわぞわ) ?
“Zowa Zowa” is a Japanese onomatopoeia that captures the unsettling sensation of goosebumps or a creepy shiver.
It’s used when:
- You feel nervous, spooked, or slightly scared
- A chill runs down your back
- Something makes your skin crawl
Unlike “birdsong” chills, it’s often tied to unpleasant or eerie feelings — especially emotional or psychological.

Pronunciation
zoh-wah zoh-wah
(Say it quietly, like something is brushing your skin.)
Categories
Emotion / Condition


What Does “Zowa Zowa” Look Like?
It looks like tiny bumps rising on your arm.
Like your senses standing alert.
Like something invisible creeping near you.

How Do You Say It?
Say it in a whispery, chilled tone:
Zowa zowa…
Like a gust of cold wind behind your ear.
Zowa… zowa…
Examples in Daily Life
Example 1: Creepy hallway
He walked down the quiet hall —
something didn’t feel right.
Zowa zowa…

Example 2: Unseen presence
Even though no one was there,
he felt a presence behind him…
Zowa zowa…

Cultural Note
In English, you might say:
- “It gave me chills.”
- “It made my skin crawl.”
- “I felt uneasy.”
But “zowa zowa” gives the texture of that feeling —
an echoing creepiness that seems to move across the skin.
It’s not about fear — it’s about sensing the unknown.
Watch & Feel the “Zowa Zowa” World!
Feel the “Zowa Zowa” — Horror Stories!
Try Using It!
Next time you feel a chill for no reason…
Next time a scene makes you squirm…
Whisper it:
Zowa zowa…


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