What Is “Zaku Zaku”? The Crunchy, Gritty Sound of Snow, Sand, and Treasure

Ever walked on fresh snow and heard that satisfying crunch?

Or dug through sand and heard gritty resistance?

Or even imagined coins pouring out of a hidden treasure chest?

That’s when the Japanese onomatopoeia “Zaku Zaku” comes in — a sound of crunchy, granular impact with a slightly rugged texture.

Before we dive in, hear what it sounds like!

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What is “Zaku Zaku” (ざくざく) ?

Zaku Zaku” is a Japanese onomatopoeia used to express rough, crunchy, or grainy sounds and textures.

It’s often used for:

  • Stepping on snow or gravel
  • Digging through sand or dirt
  • Crunchy food textures
  • Treasure or coins pouring out
  • A sense of abundance or richness (metaphorical use)

It’s rhythmic, dry, and tactile — a sound you can almost feel.

Pronunciation

zah-koo zah-koo
(Say it crisply and with a bit of grit, like snow underfoot or gravel on a trail.)

Categories

Sound / Texture

What Does “Zaku Zaku” Look Like?

It looks like fresh snow being stepped on.
Like coins pouring out of a cracked box.
Like a crisp cookie with a jagged edge.

How Do You Say It?

Say it with a crunch and a rhythm:
Zaku… zaku…

As if each step, bite, or scoop makes the world just a little more tactile.

Examples in Daily Life

Example 1: Snowy footsteps

He stepped off the path and walked into the snow —
zaku zaku…

illustration of zaku zaku, ざくざく, sound word.

Example 2: Unearthed treasure

She dug her hand into the box —
coins poured out with a sound:
zaku zaku…!

illustration of zaku zaku, ざくざく, sound word.

Cultural Note

In English, we might say:

  • “Crunch crunch”
  • “Scrape scrape”
  • “Clatter”

But Zaku Zaku is more than a sound — it captures a texture and feeling:
crunchy, dry, plentiful, or even satisfying.

You’ll see it in:

  • Manga and anime (footsteps, treasure scenes)
  • Food ads (crispy coatings)
  • Snowy adventures or sandy digs

Watch & Feel the “Zaku Zaku” World!

Feel the “Zaku Zaku” — Snow Mountain Walk

Try Using It!

Walking in the snow? → Say zaku zaku
Biting into something crispy? → Try zaku zaku
Feeling like you just hit a jackpot? → Celebrate with zaku zaku!

More Texture-based Onomatopoeia:
More Sound-based Onomatopoeia:
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Naoboo
Welcome to this site — a soft and cozy space for you.
Here, Japanese onomatopoeic expressions are collected — each one like a tiny, sound-flavored candy, a little piece of the world shared gently and playfully.

I hope you’ll find a favorite or two to carry with you.
Thank you for visiting.

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