Have you ever seen freshly polished hair, or a glossy apple in the sun?
That smooth, bright surface that reflects light just right?
In Japanese, that beautiful luster is called “Tsuya Tsuya” (つやつや) —
a sound and visual word used to describe healthy glow, polish, or smooth glossiness.
Before we dive in, let’s hear how it sounds:
What is “Tsuya Tsuya” (つやつや)?
“Tsuya Tsuya” is used to describe:
- Smooth, shiny hair
- Well-moisturized, glowing skin
- Polished objects or glossy fruit
It has a positive, often aesthetic nuance — associated with health, care, and freshness.

Pronunciation
tsu-ya tsu-ya
(Gently repeated — like brushing over something smooth and pretty.)
Categories
Visual / Condition
What Does “Tsuya Tsuya” Look Like?
It looks like shiny black hair reflecting light.
Like a freshly washed apple with perfect skin.
Like smooth cheeks in a skincare commercial.

How Do You Say It?
Say it softly and rhythmically:
Tsuya Tsuya
Think of light gently bouncing off a smooth surface.
Examples in Daily Life
Example 1: Glossy hair
She combed her long hair,
and it shined —
Tsuya Tsuya…

Example 2: Polished apple
The apple on the counter
looked so fresh and red —
Tsuya Tsuya!

Cultural Note
In English, you might say:
- “Glossy”
- “Radiant”
- “Healthy-looking”
But tsuyatsuya captures that refined, almost delicate Japanese appreciation
for well-kept beauty — whether it’s hair, fruit, or skin.
In manga or ads, it’s often used for beauty products or healthy visuals.
Watch & Feel the “Tsuya Tsuya” World!
Feel the “Tsuya Tsuya” — A Glossy Ball
Try Using It!
Next time you see smooth, glowing skin —
or a polished shine on something beautiful…
Try saying:
Tsuyatsuya!


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