What Is “Furu Furu”? The Japanese Sound of Wobbling and Trembling

Ever scooped a spoonful of pudding and watched it jiggle on the plate?

Or seen a bowl of jelly quiver when you tap the table?

That’s when the Japanese onomatopoeia “Furu Furu” comes in — a sound and feel of soft trembling, gentle wobbling, and delicious bounce.

Before we dive in, hear what it sounds like!

What is “Furu Furu” (ふるふる)?

“Furu Furu” is a Japanese onomatopoeia that describes something wobbling, trembling, or quivering lightly.

It often describes soft textures like jelly, pudding, or even cheeks.
It can also be used for slight body tremors — like trembling hands when you’re nervous.

It’s light, cute, and often connected with food or childlike softness.

Pronunciation

foo-roo foo-roo
(Say it softly and bounce it — like something lightly trembling in your hands.)

Categories

Texture / Movement

What Does “Furu Furu” Look Like?

It looks like pudding shaking on a spoon.
Like jelly rippling when you tap it.
Like cheeks bouncing back when you poke them.

How Do You Say It?

Say it softly, with a gentle wobble:
Furu… furu…

Like something trembling delicately on the verge of stillness:
Furu furu…

Example in Daily Life

Example: Custard pudding on a plate

She lifted the custard pudding,
and it trembled adorably on the plate —
furu furu…

Just for reference, in Japanese, this would be:
ぷりんが、ふるふるだね。

Cultural Note

In English, you might say:

• “Jiggly”
• “Wobbly”
• “Shaky”

But in Japanese, “furu furu” adds a sound-and-feel charm — it captures not just the movement, but also the cute, soft, and tasty impression that comes with it.

Watch & Feel the “Furu Furu” World!

Feel the “furu furu” — the wobble of softness.

Experience the joy of bavarois bouncing in rhythm.
It’s not stiff, not steady — but playful and light.

Try Using It!

When pudding jiggles on a plate…
When jelly dances in a bowl…
When something trembles lightly in your hands…

Say it with a smile:
Furu furu〜