Ever bitten into a freshly grilled shrimp —
with that springy, juicy snap?
Or seen someone puff their cheeks in anger, fuming silently?
That’s when the Japanese onomatopoeia “ぷりぷり” (puri puri) comes in.
It’s a unique word that expresses both texture and emotion!
Before we dive in, hear what it sounds like!
What is “Puri Puri” (ぷりぷり)?
“Puri Puri” is a Japanese onomatopoeia that describes something with a firm, bouncy, juicy texture —
often used for food like shrimp, fish cakes, or dumplings.
But it’s also used for describing someone angrily puffed up, with cheeks tight and temper bubbling.
Nuances:
- Texture: juicy, plump, springy
- Emotion: angry, fuming, irritated
- Visual Image: something round and tight — like a plump dumpling or puffed-up face
Pronunciation
poo-ree poo-ree
(Bouncy rhythm — like something soft bouncing)
Categories
Texture / Emotion / Condition
What Does “Puri Puri” Look Like?
- A freshly boiled shrimp, plump and firm
- A rice cake that springs back when pressed
- A child puffing their cheeks in frustration
- A friend stomping away in silent fury

Example in Daily Life
Example: Getting Angry
He didn’t reply to her message —
so she sat there, arms crossed and Puri Puri!

Cultural Note
In English, there isn’t a direct equivalent for “Puri Puri.”
It blends sound, feeling, and physical sensation all at once.
Depending on context, you might translate it as:
- “Juicy and springy” (for food)
- “Fuming” or “Pouting” (for people)
The word itself has a cute, round rhythm — matching both food textures and facial expressions.
It’s very common in Japanese cooking shows, anime, and daily conversation.
Watch & Feel the “Puri Puri” World!
Feel the “Puri Puri” — Garlic Shrimp
Try Using It!
Next time you…
- Eat a springy, delicious shrimp
- See someone silently sulking with puffed cheeks
- Want to describe a satisfying bite or cute anger
Say it playfully:
Puri Puri!


Comments